Top tips for holiday parks looking to purchase a booking system

Mon 17 July, 2017

So you have decided that you want to implement an online booking system for your holiday park. But with so much choice in the market place, how do you determine which system is right for you? Our top tips provide some guidelines that should help you through the purchasing decision.

Tip #1 Do your research

This point could be an article in itself! If you do nothing else make sure you do your research before making the decision to purchase a booking system. There are quite a few park management companies claiming to offer ‘similar’ solutions which make it something of a challenge to pick the right one. That’s why it’s crucial to do your research, compare a number of systems and ask the right questions to find out if you are choosing the best system for your needs. 

When speaking with different providers, check how well established the company is; when they were set up, what is their experience and have they had a successful track record in providing park management systems. The best research you can do is to ask who their customers are and what their customers say about them. Speak to campsite owners who already use the system and find out how it works for them, what the set up process was like and what the backup, support and service is like. 

Tip #2 Know what you need

Write down exactly what you need and want from a system. Make sure that the system you select is simple and easy to use for you, your staff and your customers. Ensure it has all the features that you want. It can be difficult to differentiate the functionality offered by various systems. Ask for a demonstration as seeing the software in action should make it easier for you to identify which system offers the best functionality to match you needs, helping you to decide which park management provider you should trust.

Tip #3 Ensure brand consistency

Select a booking system that will be designed in the same style as your website, creating a seamless link for your customers. Many systems re-direct the user to a separate and different website page making the user uncomfortable and concerned about security. 

Tip #4 Guarantee mobile responsiveness

Over 52% of people who plan and book online do so using a tablet or mobile device. It is important that your online booking page is responsive making it easier and more convenient for customers to book their holiday on these devices. A system that isn’t mobile responsive could cause frustration for your customers and prevent you from receiving bookings.

Tip #5 Choose a web-based system

This way you can access the system and process bookings and payments from any location on any device with an internet connection. 

Tip #6 Select a flexible system 

Ensure that the system provides you with the flexibility to suit your requirements, from the method of pricing, to showing availability for different rental types providing customers with a choice of units and providing alternative dates if there is no availability for the dates selected. 

Tip #7 Cost isn’t the deciding factor

Cost is important but should never be a deciding factor. A good booking system will generate considerably more bookings for your business, reduce many office tasks, save you valuable time and be an asset to your business.  Be sure to take all of this into consideration when comparing cost.

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