CampManager: Our software helps you fill your last-minute availability

Tue 8 August, 2017

With CampManager’s booking charts you can easily see at a glance how busy your campsite and rental units are for the upcoming months. This allows you to identify gaps, spot trends, determine forecasts and make informed decisions.

Similar trends can appear each season; with back to back bookings over the bank holidays and summer months but quieter periods and low occupancy in-between. With CampManager you can increase demand, occupancy and revenue during those quieter times.

Know your Customer with CampManager Analytics 

Before putting a strategy in place on how to increase your occupancy, you should use CampManager’s Analytics to analyse your Park’s and customers’ activity. You can effortlessly pull off a comprehensive range of reports that will help you identify trends using historic data. You can easily track customer booking habits via our simplified dashboard so you can target customers more effectively. The analytics lets you quickly access where your bookings are coming from with lead sources such as online bookings, email, social media, phonecalls etc. so you know where to spend your advertising budget to fill availability.

CampManager’s Analytics allows you to obtain a better understanding of your clients and their booking habits. There is a wealth of Management Information at your fingertips; you can find out how far in advance your customers are booking and the most popular booking durations. Are most of your customers staying for short breaks (less than 3 nights) or for longer periods?  You can ascertain the most or least popular searched for availability dates. This insightful information can help you with decisions moving forward as you now know what your customers are looking for and you can change your strategy based on what you have found. For example if you find that most people are searching for shorter breaks but you only offer longer stays, you can be more flexible and permit check-ins for shorter breaks. You can download and export this data to excel allowing you to filter the information to create your own bespoke reports. 

Send offers to your customers with CampManager Discounts & Voucher Codes

Now that you know what your customers are searching for and their booking habits, one of the most effective ways to get bookings for last minute availability is to use CampManager’s Discounts and Voucher Codes. With CampManager’s Discounts we make it easy for you to create and send special offers such as 3 nights for the price of 2 or price cuts such as ‘Was £100 Now £80’. Similarly CampManager’s voucher codes allow you to create offers such as ‘20% off November stays’, ‘£30 off your next stay ‘etc. 

The Discounts and Voucher Codes can be set up quickly and easily so if you have had a late cancellation you can respond swiftly and try and fill the space with a last minute offer. 

Not only can they be used to fill last minute availability but they can also be a marketing tool to encourage customers to stay for longer or they can be sent to previous guests to encourage them to stay again.

By using the tips above you should be able to convert more of your website browsers into bookers. It will encourage guests to return time and time again, converting them to loyal customers, helping you maximise your occupancy over the quieter periods. 


Contact CampManager

If you are interested in knowing more about CampManager then contact us

If you wish to set up CampManager Analytics, Discounts or Voucher Codes within your current CampManager system then contact us


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